Focus Factory


DEPARTMENT OF INNOVATION, INDUSTRY AND REGIONAL DEVELOPMENT *Instructional DVD, video news releases, event presentation* By shooting footage of the new Synchrotron, Focus Factory provided the Department with the visuals it needed to promote its multi-million dollar project on television news and other avenues. Focus Factory also created DVDs that were distributed at the Synchrotron's open day launch, creating further interest.

POWER FARMING GROUP *Corporate DVD* Focus Factory helped raise the profile of PFG as a leader in the farming equipment industry by providing corporate DVDs for the company's Australian and New Zealand markets. The project encompassed location scouting and shooting, and included showroom presentations - these were tailored to meet the requirements of regional markets.

SAILS ON THE BAY *TV commercial* Focus Factory wrote, shot and edited two television advertisements (1 x 30 seconds, 1 x 15 seconds), to raise the profile of this Melbourne restaurant.

FRESHA JUICES TV commercial Using its considerable networks in regional areas, Focus Factory shot a 30 second TV advertisement for this fruit juice manufacturer - on location and sourcing local talent. The ad helped to increase the profile of the Fresha brand in Western Victoria.

CANTEEN *Promotional DVD* Focus Factory captured all the fun and entertainment of a weekend away with a group of young people living with cancer. The DVD featured interviews, boating, camping, and other activities. It was then distributed as a memento to participants and their family members, and was also used to help raise funds for CanTeen.

LALOR SECONDARY COLLEGE *Promotional DVD* A DVD presented LSC with the ideal opportunity to promote its curriculum, activities and culture to prospective students and their parents. The DVD is used by the College's principal at presentations, and is updated every year by Focus Factory to include the latest information. This DVD received the Australian Video Producers Association Corporate National Award in 2005.

MARYLANDS COUNTRY HOUSE *Infomercial* Focus Factory was commissioned by this bed & breakfast/conference centre facility to shoot footage that was then used to promote Marylands Country House on a television infomercial. Focus Factory also provided the talent who promoted MCH on air.

To find out more about the people behind these projects, please view the Team page.